Connecting with influencers can be a bit challenging, but with the right template, the job can be done with ease and satisfaction.
I have put in place 7 templates to help you connect with any influencer.
The first step is knowing the influencers you want to work with, after which you set out to establish a relationship with them. Relationship is the basis of any lasting and influential impact.
Send an open ended email to create a relationship and as well determine the influencer’s availability and rates.
My name is (name) from (company), I have been following your blog since 2015.
Your recent post (blog topic) really resonated with me. I thought it is something my audience will love, so I shared it with my subscribers.
I wanted to get in touch with you to discuss (topic) further, and see if we can work on something similar together.
If you are interested we can set up a meeting this week to discuss starting a collaboration that would bring value to our individual audiences.
The above template is short and straight to the point. It shows that you are a fan, interested in working together. All the influencer need to do is respond with a date and time to show they are interested in connecting with you.
If you would like to offer free product to an influencer so they can mention you to their fans, here is how to go about it.
My name is (your name) from (company). I really liked your (relevant content) and I’m impressed by how well you are doing.
I’m reaching out to you because I have a product that I think your audience will appreciate. Will you be willing to test and review (product)?
I can provide a free sample for you to review and three extra you can use as a give away to your audience.
Please let me know if you are interested.
Thanks for your time,
The request in this template is direct and you give the opportunity for the influencer’s audience to receive reward.
If your content is unique this approach will work.
Make it clear that you have a unique piece and it’s worth the influencers time and opinion.
Here is a sample:
I saw your post on (a related post to your research), I have just recently concluded a research on (your research) and I was surprised to discover that (put a unique finding from your research), you can check it out here (attach a link or an attachment of your research) and since you are also a blogged and have written on a similar content, I would love your opinion on it.
If you are about to launch a new product or you just published an original research, then this template is for you, influencers love to be on top whatever is trending, make them feel like a VIP with exclusive early access to your content before it goes public.
Check out this sample:
I am reaching you to give you a quick information that I’m launching (the product description) or I’m publishing (the research theme).
I felt you would like to be the first to know before it goes public.
“Would you like to say something on it first as soon as it goes public?”
This approach must be used with caution because it offers influencers commission or payment based on new customers they refer to you.
Here is a sample template:
Amazing contents you have got there.
Been following every of your newsletter for the past few weeks. I cherish how to build and talk to your audience.
I was wondering if you would like to review this product and if you consider it valuable for your audience, recommend and keep 50% of every sale.
Yeah. That’s right. We would like to get you as one of our affiliates.
We have closely watch your followers interests over the past few weeks and we can truly say that our product will help them in achieving x goals,
But, but take our words for it…
Until you have reviewed the product and if you consider it a nice fit, we could plan out how it will go.
Kindly respond as soon as you receive this mail so I could send you the product for review.
This makes part of an SEO strategy. It is based on acquiring backlinks that are important for blogs and websites to rank higher in search result
Here is a template you can write to an influencer to shelter your post on his blog:
I am (your name), I am a regular reader of you blog and a content writer for (company).
I wrote a blog-post (title), which might be a great addition to your blog, as I understand that your audiences are fond of topics as such.
Do you mind if I send the draft of my blog post for you to go through?
I await your response.
Hi (Blog Owner)
I respect your time, so I’ll get straight to the point here.
I’ve been following your works for over 5 years now. We have exchanged messages on Facebook quite a number of times.
I’d like to write a well though guest post on XYZ your blog. I have a detailed study on your 10 recent posts, including x, and y and z…I really enjoy
I have written articles for XYZ over the past years.
Here are the 5 possible topics I think might be really valuable to your readers.
Thanks, I am open to your feedback.
If you have a different idea, kindly let me know, I look forward to hearing from you.
I am hardly impressed…
But yours got me. I couldn’t help myself from thinking about your inspiration when you write all those on your website.
I especially like your interview with X. It really got me
Thanks once again.
I just wanted to say I admire your works on the internet.
It’s very impressive. I had to listen to your podcast on Goals up to 15 times over the past few days.
Thanks for always delivering amazing contents on your website and podcast.