Sunny Obazu


Sunny Obazu-Ojeagbase was born on 31st December 1950 in Oshogbo, Osun State, but his state of origin is Uzebba, Owan West Local Government in Edo State.

He was from a poor family, but he managed to enroll into St. James’ Primary School, Oshogbo where he secured his First School Leaving certificate in 1962. When he was 17 years old, he enlisted into the Nigerian army, after working as an apprentice mechanic for two days, a trainee stenographer for six months and almost five years as a trainee printer.
He joined the army as a desperate act to run away from poverty. Pool betting was his pre-occupation in the military; this habit nearly ruined his life. The turning point came when he found God and read the book The Seven Laws of Success by Herbert W. Armstrong, founder of Worldwide Church of God.
He voluntarily discharged from the army in 1978. He in 1976 enrolled and studied from home for General Certificate of Education (GCE) and two correspondent courses in journalism at the age of 26 with a family to take care of. Of the four subjects entered in GCE, he made two papers (a credit in Economics and an A in English).
The A in English fired up his desire in sport journalism. He began to invest in any sports material he could lay his hand on and then to study the style and presentation of sports writers in the materials. His very first attempt as a sports writer was in June 1976, when he, as a free lancer, wrote a sports report for the Herald Newspaper, owned by the Kwara State Government.

He became a sports reporter working for Daily Times from April 1, 1979, Concord Group of Newspapers from 1980 and the Guardian in 1983.
In 1983, when he clocked 33 he realized he has not achieved much, with ten thousand naira annual salary, he felt he needed to do more. It was at this stage that he read two books from the shelf of one his mentors, Bishop Dr. George Amu, the General Overseer of GoodNews Miracle Bible Church.
He also read Think and Grow Rich by Napoleon Hill and Success Through A Positive Mental Attitude, co-authored by Hill and W. Clement Stone.
In October 1984 after covering the Los Angeles Olympic Games, he decided to publish an all sports paper. To begin, he sold his cameras bought from the Olympics for four thousand naira and borrowed two thousand five hundred naira making a total of six thousand five hundred naira which he started publishing the first Nigerian weekly sports newspaper Sports Souvenir with himself as the vendor selling the paper at National stadium, Lagos.
After a year later, he published Complete Football, the first Nigerian all-colour monthly football magazine and in 1995 he came out with Complete Sports, which is the first daily sports newspaper.

In 1995, together with his wife Esther started a pet project that will enable them teach Nigerians how to come about change in their lives. Thus Success Attitude Development Centre (SADC) was born, an NGO with a mission to raise and nurture entrepreneurs whose success in business is driven by the fear of God and a burning desire to care for their families and unquenchable thirst to do well in their communities.

It was under this NGO that Success Digest Magazine – one of the highest selling magazines and Nigerians number one life-changing magazine – came out in 1995. Today under SADC are such national events like the Success Digest Entrepreneurs Awards (an event looked forward to be entrepreneurs in Nigeria), Success Digest Entrepreneurs Conference, Success Digest Business Opportunity Expo, Success Digest Leaders’ Club and SO Wealth Library.
Sunny a consultant and professional speaker amongst other things has authored several books like such bestsellers as How to Make It in Nigeria – Building Your Wealth from Ground Floor Up, How to Bullet Proof Yourself from Poverty, Ideas – The Starting Point of All True Riches etc.
Sunny’s commitment to succeed overcame every setback that came his way. When he was trying to raise money to start a sports magazine, people told him it would not work but today we all know that people were only myopic.

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