Sim Shagaya

Sim Shagaya (former CEO of Konga) : Success Story

Sim was born in 1976, he hails from Plateau State, he was always moving around because he was born into a military family.
Sim completed his secondary education at Nigerian Military School and served in the Nigerian Army for two years.
He graduated from George Washington University, Washington DC with a Bachelor of Science (Hons) degree in Electrical Engineering, after which he obtained a Master of Science degree in Engineering Management from Dartmouth College, and later obtained an MBA from Harvard University, Boston Massachusetts in 2003.
Sim worked as a banker in South Africa under Rand Merchant Bank. He later moved to Nigeria where he became Googles Head for Africa and went on to found a Lagos-based billboard advertising business, E-Motion, in November 2005.

Sim at a point started different dating sites, some of which were:; a job site,; a classified site,; and media streaming service All this sites failed because they all started at a time when dating sites where not regarded.
My first Internet startup was in 2005,, which sought to distribute Nigerian movies over the Internet. Although it did quite well because we had a few Nigerian classic content, it failed for a number of reasons, most notably because at the end, the timing was not right.
Equipped with the knowledge gotten from these failed ventures, Sim Shagaya has gone on to exit three companies he founded the now defunct DealDey,, and E-Motion Advertising.Africa

He has over 11 years managerial and entrepreneurial experience, which he had since been leveraging on as an investor.
He however started DealDey in 2011 after successfully convincing the Board of the billboard company he owned to invest in it.
Shagaya launched Konga in 2012 and oversaw the company until he stepped down as the Chief Executive Officer (CEO). Under him, Konga grew to become one of the continents e-Commerce powerhouses, competing with Jumia in Nigeria.
As founder of one of the most valued eCommerce companies in Nigeria, Shagaya led Konga to what was a successful showing in the Nigerian e-Commerce space, overseeing many funding rounds worth $127 million combined.

Earlier this year, the erudite entrepreneur announced the launching of his latest project, uLesson, a platform that makes learning more individual-oriented, thus helping students maximise learning individually.
Shagaya won the Entrepreneur of the Year award at the CNBC/All Africa Business Leaders Award in West Africa. Similarly, he won the Leadership CEO of the Year award at The Leadership Conference/Awards, 2014.
In 2014, he was listed on Forbes list of 10 Most Powerful Men in Africa

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