From: Ortega Ogomigo
Lagos Nigeria
SUBJECT: These Words Got My Ego

I heard a door in my room, while in the hostel, Lagos State University College Of Medicine…

“Come in” 

I saw 6 people in my room. 4 were my classmates while the other 2 were folks in classes ahead of me.

It’s obvious, they wanted to campaign to solicit my vote.

I looked at them, with a casual look. I was the only person in the room that day. My roommates had probably gone for an academic group discussion or so.

“Okay. As much as I really like you as a good guy, I don’t support nepotism. That means, I don’t vote for people just because they are my friends”

“So I would be asking you series of questions to be convinced that I am voting the right person”

I started asking him several questions. And then, I was getting really convinced he would be appropriate for the position of the president, not only because of his savvy response, but his displayed characteristics over time….

And then, I asked him a very simple but tricky question.

“In a sentence, what is your plan for this college?”

I had read earlier that the more simplified your sentence, the better the clarity. What he said next romanced my ego…

******

(Want to know? I’ll tell you)

“I would like to make an Ortega of everyone on campus”

He put the spot light on me. Well, I sure liked it. I burst into laughter and called him a politician. I asked him why, then he started listing the reasons…

One…

Two….

Three…

….

He sure won my heart. I wrote a article for him and canvassed for him as well. 

The same thing applies when it comes to selling…

High ticket or low ticket products you have to identify the most dominant emotion in your prospects…

To feel good…

To feel like an hero…

To win the respect of his family…

To make his wife love him more…

To become more attractive…

To get back on an enemy…

To save time…

To make more money…


Whatever the emotion is, zero in on it and keep emphasizing it.

That day is old, but the compliment still lives in my heart. That’s the power of knowing the most dominant emotion in your prospects. 

Talk later,


Ortega