Ch33

CHEET SHEET ON BRANDING
Examine what you are branding
Research everything there is to know about your product and the market in which it will compete
Decide what will make your brand unique
Define your brand by stating what it stands for
Develop your brand identity, your brand name, logo, tagline and brand signature
Launch your brand internally first before announcing it on publicly
Understand your brand value
Monitor, evaluate and upgrade your brand regularly to keep it relevant in the changing market.