Ch2

CHECKLIST FOR CRAFTING A WINNING MISSION STATEMENT
Focus on what your business is about
Put down your goals
Identify the roles you intent to play for your customer
Answer the question “Why does my business exist” in your mission statement
Use clear and straight forward sentences.
Inculcate the tools you intent to use to achieve your goals
Use radiant words
Let your words hold a promise of trust, value and dedication
Edit like a pro
Have others look at it