CHECKLIST FOR CREATING A GOOD BUYER PERSONA

* Analyze who is already buying from you

* Research all you can about your target buyer

* Check out your competitors

* Identify customer pain points

* Identify customer goals

* Identify how you can solve their problem

* Leverage your experience

* Make educated guesses about your target buyer

* Identify questions to ask

* Determine how to search for your persona

* Monitor social media channels

* Talk to your co workers

* Create a primary persona profile

* Socialize your buyer persona