CHECKLIST FOR WRITING A GOOD HEADLINE


* Address your readers with “You”

* Promise your readers you will offer a solution to a particular problem

* Keep it simple

* Be specific

* Use active voice and not passive

* Keep writing many headlines till you get the perfect one

* Create a sense of urgency

* Have others look at the headline

* Wear the shoes of your supposed readers

* Make it eye catching

* Your headline should hold a promise and deliver that promise

* Use interesting adjectives

* Write something any reader will love to repost

* Target a keyword with high search

* Research as much as possible

* Create curiosity