BOOK SUMMARY ON PERMISSION MARKETING BY SETH GODIN

“Your website should be 100% focused on signing up strangers to give you permission to market to them.” Seth Godin

“Before a marketer can build trust, it must breed familiarity. But there’s no familiarity without awareness.” Page 792

“Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.” Page 934

In the book permission marketing, Seth said “Permission marketing is just like dating. It turns strangers into friends and friends into lifetime consumers. Many of the rules of dating, and so do many of the benefits.”

The books aims at helping you build relevant relationships. In five steps, Godin describes the best way to work towards “marriage”.

* Make an offer
* Provide help
* Relationship reinforcement
* Get serious
* Get married

Permission marketing is a book that talks about today’s common marketing practices: getting permission to market your audience, for example via an email list, and then building a relationship, before eventually making a sale.

Top lessons from this book include:

* Ads that rely on interrupting people are dead.
* By giving people a chance to volunteer their attention, you end up with a much more targeted customer group.
* The internet makes permission marketing extremely easy, so get started.
* Creativity to the test
“out-of-box” mindset as one of the critical elements in launching an ad
* Dialogue instead of a monologue

Permission marketing allows you to talk to who really cares about your company to build long-term relationships with your customers.

5 levels of permission

*Situational permission
*Brand confidence
*Personal relationship
*Permission for points, sweepstakes, and contests
*Intravenous permission

Permission marketing is the tool that unlocks the power of the internet.