GARY VAYNERCHUK: JAB, JAB, JAB, RIGHT HOOK


Concept Of The Title, Jab, Jab, Jab, Right Hook”

Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.


KEY IDEAS FROM THE BOOK


1. Each platform is unique and requires a unique formula what works on Facebook won’t necessarily work on Twitter.


Blasting a single message across multiple social platforms is not social media marketing.


Every social platform needs to have its own strategy and execution style. What works for the goose certainly does not work for the gander in this case.


Every social platform has its own nuances.


Every social platform has its own language
Every social platform allows you to highlight different aspects of your brand identity

2. Social continues to grow rapidly in ways that impact all types of businesses in all industries.


It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.


Instagram established an audience of 50 million 6x faster than television. Think that audience is comprised of mostly teenagers and hipsters? Think again.

3. Facebook defines quality content differently than most people think
Just like Google has their own unique (and super smart) algorithm, so does Facebook. Its called EdgeRank.

Through EdgeRank, Facebook weighs likes, comments, and shares, but it currently does not give greater weight to click-throughs or any other action that leads to sales. EdgeRank doesnt care, actually, whether you sell anything, ever.

Facebook cares about telling a great story and EdgeRank is how they carry out that mission
Posts with many likes/shares is a huge indicator of engagement, which then impacts future posts and the likelihood itll be seen in peoples News Feed.
Most consumers will not go directly to your fan page for your Facebook content, mainly because half of users (250 million) are using their mobile device to consume content through their news feed (a compelling reason to post content that strives for engagement)


4. Twitter is less about the content it produces, and more about

CONTEXT
Twitter has always been the social network that’s monopolized my attention. Maybe its their open-door policy (tweets are public) or that it forces users to practice brevity and clarity (140 character limit).

Or, maybe its the only platform where you can jump into a conversation unannounced and no one thinks you’re a stalker as Gary puts it.

Twitter is about listening well by adding context to ongoing shared content (which could be your own) and discussions
The main mistake people make is thinking Twitter is simply a primary extension of their blog.