Book Summary: CRUSH IT BY GARY VAYNERCHUK

 

* Build Your Personal Brand


* Developing your personal brand is key to monetizing your passion online.


* When you’re selling a very similar product/service/content to someone else, its your personal brand and livability that will set you apart and keep people coming back.


* Build authenticity through your content.
Your personal brand will help determine which channels you’re going to use to market yourself. For example, podcasting and video favors someone outgoing. But if you’re shy and lack confidence, then perhaps writing is more your thing.


* Summarize your personal brand in a sentence. How are you different?

* Create Great Content
To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax.

* Quality is a tremendous filter. Cream always raises, my friends, no matter how many cups of coffee you pour.
To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.


* Great content is what you’re going to pump into your social media networks to draw eyeballs to your blog. It exists as a result of passion plus expertise, so make sure you can talk about your product like no one else. If you could talk forever about it then you’ve picked the right product. No matter what it is.


* Stories are a great way of communicating content.


* Ask yourself: Is marketing/tech/ hockey my greatest passion? And Can I be the best blogger about this subject? The answers should both be yes.


You can monetize any passion, but the level at which you can monetize will be affected by the size of your niche and whether you are able to differentiate yourself enough from the other players in it.


* Know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.

* Passion is Everything

Golden rules to success:


* Love your family

* Work super hard

* Live your passion.

I measure my success by how happy I am, not how big the business is or how much money I’ve made.
If you’re going to live and breathe your business and personal brand, you have to love what you do.

This is what will set you apart from the rest and make you jump out of bed each morning.

 

The Internet makes it possible for anyone to be 100 percent true to themselves and make serious cash by turning what they love most into their personal brand.


Storytelling is by far the most underrated skill in business.

Choose Your Platform
When someone re-tweets what you say, they’re saying you’re smart and worth paying attention to.


I want to share with you the best business tweet of all time: What can I do for you?. You’ll be amazed at the response you get. You’re in business to serve your community. Don’t ever forget it.


AUTHENTICITY: being authentic, and being perceived as such by your audience, relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself.


HUSTLE: I’ve said over and over that if you live your passion and work the social networking tools to the max, opportunities to monetize will present themselves. With one exception.

Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are.

Hustle (push hard) is it. Without it, you should just pack up your toys and go home.


PATIENCE: Building a business and success takes time.
You have to live your passion. Think of building a business as a marathon, not a sprint.

You have to love what you do as its the only way you’ll keep going. And even if you fail, you wont have any regrets because you were doing what you loved.

Create Community:

-Digging Your Internet Trench


-Creating community that’s where the bulk of your hustle is going to go and where the bulk of your success will be determined.

-Comment when people reply to you. Comment on other blogs and get a conversation going. Link back to your content.
It’s the quality of the conversation and community that matters most. Not the numbers.
Nothing in life ever goes exactly the way you think it will, and that goes for all of your carefully planned entrepreneurial dreams and goals.

Reactionary business allows you to make a couple of crucial moves when the landscape starts to change.


Legacy is Greater Than Currency
This is why every decision I make is weighed in terms of currency and legacy. Will this business deal make me money? Yes? Good. Will I be proud of how I made that money? Yes? Okay, then, lets do this. If the answer is no, I don’t go there, ever.

Legacy always wins. Follow your passion, not the money.


Now that you’re in the public eye, you have to be careful with how you interact and respond to people. The internet is not very forgiving.
Think through every business decision before you make it. Take a long-term view.

The Time is Now, the Message is Forever.

The book is only a blueprint for how to act and what to do. But when you read it, the world will already be a very different world. Roll with the changes.


If there’s any message I want you to take away, its that true success financial, personal, and professionally above all in loving your family, working hard, and living your passion


8 Steps to Building Your Personal Brand:


* Identify your passion.

* Make sure you can think of at least fifty awesome blog topics to ensure stickiness.

*Answer the following questions:
1. Am I sure my passion is what I think it is?
2. Can I talk about it better than anyone else?

*Name your personal brand. You don’t have to refer to it anywhere in your content, but you should have a clear idea of what it is. Buy your user name.com and .tv, if possibleat GoDaddy.com.

* Choose your medium: video, audio, written word. Start a WordPress or Tumblr account.

* Hire a designer.

* Include a Facebook Connect link, Call-to-Action buttons, Share Functions, and a button that invites people to do business with you in a prominent place on your blog.

* Create a Facebook fan page.

* Sign up for Ping.fm or TubeMogul and select all of the platforms to which you want to distribute your content. Choosing Twitter and Facebook is imperative (vital); the others you can select according to your needs and preference.

* Post your content.

* Start creating community by leaving comments on other peoples blogs and forums and replying to comments to your own comment.

* Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them.

* Use Blog search.Google.com to find more blogs that are relevant to your subject.

* Join as many active Facebook fan pages and groups relating to your blog topic as possible.
Repeat steps 12 through 16 over and over and over and over and over.

* Do it again.

* And again.

* When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing.

Lessons from the book:

In order to profit from your passion, you have to turn yourself into a brand.

* Pick a medium that fits you to tell stories people want to hear.


* Always be authentic in your content.