In this book, Dale explains techniques in handling people some of which includes:

⇒ Don’t criticize, condemn or complain

⇒ Give honest and sincere appreciation

⇒ Arouse in the person an eager want.


He also listed six ways to make people like you, they are:

⇒ Be truly interested in them

⇒ Smile

⇒ Always remember that a person’s name is to the person the sweetest and most important sound in any language. So remember their names and pronounce it well.

⇒ Encourage other people to talk about themselves and be e a good listener

⇒ Talk in terms of the other person’s interest

⇒ Make the other person feel important and be sincere about it.


He gave ways to win people to your way of thinking:

⇒ The only way to get the best of an argument is to avoid it

⇒ Respect other people’s opinion never tell them they are wrong

⇒ If you are wrong, admit it immediately and with empathy

⇒ Let the other person do most of the talking

⇒ Let the person feel like the idea is his or hers

⇒ Try to see things from the other person’s point of view

⇒ Be sympathetic with other people’s ideas and desires

⇒ Dramatize your ideas
Throw a challenge


How to change people without giving offence or arousing resentment

⇒ Praise them with honest appreciation

⇒ Call attention to their mistakes indirectly

⇒ Talk about your mistakes before telling the person about theirs

⇒ Ask questions, don’t give direct orders

⇒ Give the person a chance to save his or her face

⇒ Give praise on even the slightest improvement

⇒ Give the person a fine reputation to live on

⇒ Use encouragements

⇒ Make the person happy about doing what you suggested


Further more in his book he said “when dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity.”

Further “The only way on earth to influence other people is to talk about what they want and show them how to get it.”


How to keep a disagreement from becoming an argument

⇒ Welcome the disagreement

⇒ Distrust your first instinctive impression

⇒ Control your temper

⇒ Listen first

⇒ Thank your opponents sincerely for their interest

⇒ Postpone action to give both sides time to think through the problem


Seven ways for making your home life happier

⇒ Don’t nag

⇒ Don’t try to make your partner over

⇒ Don’t criticize

⇒ Give honest appreciations

⇒ Pay little attentions

⇒ Be courteous

⇒ Read a good book on the sexual side of marriage

You can change other people’s behavior by simply changing yours.